introducing .

Hi, I’m Bianca, founder of Alegra Collective. I’m so glad you’re here. If you’re someone who believes that design is more than aesthetics, that it carries stories, heritage, and soul, then you’ve found your place.

Alegra Collective was born out of a deep love for Latin American design, art, and photography. Growing up between two cultures, Dutch and Peruvian, I always felt the pull to bridge worlds, to connect the rich creativity of Latin America with a global audience. But it wasn’t until I took a life-changing sabbatical, traveling through Mexico, Brazil, and Peru, that everything fell into place. 

Meeting extraordinary designers, witnessing their haute-artisanship firsthand, and understanding the cultural depth behind each piece, I knew I had to do something more. That’s when Alegra Collective was born.


More than an agency, a movement.

Alegra (which means “joy” in Spanish) serves as a bridge, one that connects talented independent designers with collectors who truly appreciate authenticity, sustainability, and exceptional craftsmanship. Since launching during Amsterdam Fashion Week in 2023, we’ve been dedicated to curating and representing independent brands from across the globe that embody these values.

Whether you're a designer seeking the right platform, a retailer looking for ethically crafted pieces, or simply someone who loves discovering beauty with meaning, let’s connect. 

Explore our collections, join our community, and celebrate culture, design, and sustainability in a way that’s both intentional and inspiring.

I can’t wait to share more of this journey with you. Stay tuned!

Bianca
Founder, Alegra Collective